Konrad
Vans Campaign

I teamed up with Daria Tucker for the Vans Campaign One Show. The goal was to highlight how the new Vans ProClassics are better on the inside, while still looking like the beloved classic Vans. The Change on the Inside campaign centers around Konrad, a nomadic skater who preaches the importance of meaningful inner change for advancement of self. Based off Daria’s illustrations on the outside promotions, I created a booklet playing off the 10 Commandments of Skating. This was done in a sketchy style to invoke the more underground feel of Vans and feels more personal due to the hand-crafted, lived in feel of the notebook. The notebook layout is based off of illuminated manuscripts and historiated initials, with parodied bible parables about skating and skater culture.