Arizona Tea

*Graphis New Talent Annual Silver Award Winner

The creation of a coherent yet fun packaging system for Arizona drinks. Instead of shying away from the BOLD PATTERNS and LOUD DESIGN style characteristics of this brand, I wanted to embrace it with more intention and consistency. I kept the BOLD southwestern patterns and VIBRANT color choices associated with Arizona drinks, while creating coherent branding across the company's many drink options. The system is a great update that allows the brand to stand out, feel more flavorful, but also staying true to the Arizona story.